One of the ways affiliate marketers or internet marketers determine the profitability of a new niche market is by doing a search on Google and by looking at the number of sponsored ads appearing. The less sponsored ads there are, the less pay per click competition there is. Hence, you can get your ads up on the first page of Google for a lower cost and likely to reach more of your target niche market.

However, newbies may not realise that just because you use Google.com (your target market in the US) instead of Google.com.sg (country where you live, eg. Singapore), it doesn’t mean that the sponsored results appearing are those for the US market. This is because, when you browse to Google.com, your computer IP address is also sent to Google and from that IP, Google knows where in the world you live. Google then displays only the relevant sponsored ad results for your country.  One of the ways to get around this is to use a dedicated keyword research tool like Keywords Analyzer which allows you to specify which country specific Google search engine you want to use. When you perform a keyword search using the tool, only the results for that country are returned. With this, you can quickly determine the niche market profitably for any country where Google has a dedicated search engine datacentre.

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Keyword research methodologies are some of the most closely guarded secrets by affiliate marketers. Knowing how to mine for low-cost, high revenue keywords is the key to affiliate success for anyone who wants to use any type of search in their marketing. This article reveals how Brian Edmondson performs his keyword research. This is actually a leaked chapter from a book that he co-authored, “Adsense Arbitrage Voodoo”. In this article he shows how he is able to find low-cost, high traffic keywords that no one is bidding on – even in one of the most competitive industries.

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Technorati : keyword research, pay per click